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Cassaundra

Peterinelli

RESUME
LINKEDIN
WORK

Outdoor Enthusiast ✿ Email Marketing (CRM) ✿ Social Media ✿ Digital Marketing ✿ Copywriter ✿

01
Trail Run Match Quiz: Lead Gen & Personalized Nurture
Multi-language lead gen quiz built end-to-end on SFMC CloudPages. SQL logic. Journey Builder automation. Three markets.
02
Re-Engagement Automation
Lifecycle journey targeting lapsed customers.
03
CTOR Strategy & Email Framework
Diagnosed a 0.49% CTOR problem, built a content framework, and lifted results 3x. Adopted across the NORAM program.
04
Deer Valley Product-Test Review Journey
A personalized post-demo journey built to turn ski tests into product reviews.
05
Email Design Archive
Selected email designs and copy
06
Writing Samples
A little collection of words, ideas, and stories: from professional deep dives to personal reflections and everything in between.
07
Sendy McSendersonn
An personal, outdoor content creator persona built from 0 to 16.5K followers on one idea: the outdoors are for everyone, no matter how you send it.
01 / 08
Trail Run Match Quiz: Lead Gen & Personalized Nurture
Multi-language lead gen quiz built end-to-end on SFMC CloudPages. SQL logic. Journey Builder automation. Three markets.
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Six years of sends, sequences, and stories. Here's the highlights:

CRM, copy, and content.

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